Sari founded AB at the age of 18 six years ago. Before AB came to be, she worked for some labels handling marketing and PR, a music PR company, a merchandise company, travelled North America in a tour van, and freelanced for a number of top publications. Now Sari’s time is spent on handling business development and new business direction for the company while spending most time on the road travelling. Sari has been invited to speak at international conferences (Big Sound, Canadian Music Week), sits on the Toronto Music Advisory Council and the Toronto Austin Music Alliance, and was profiled in The Globe and Mail’s small business column (“From music fan to music mogul”) in 2014. In 2015, Sari was awarded with an International Women Achievers’ Award in the Entertainment category. Her blog is a hotbed for entrepreneur advice. A huge fan of adorable cats, great books, pop punk, and chasing your passions, Sari spends her time between the New York and Toronto offices, leading team AB with an intense work ethic and ever-evolving vision for the future.