David Bakula is SVP of Analytics and Client Development for Nielsen Entertainment. In this role, he leads all analytical initiatives within music for the Nielsen entertainment group. He has 20 years of analytical experience in media analytics and consumer research in the entertainment industry. Bakula began his career with Musicland Group, Inc. as a Merchandise Planner and Inventory Management Analyst. Following his time at Musicland, he spent eight years with Universal Music Group Distribution's Sales Analysis team, including the last two years as VP of Business Analysis. He joined Nielsen in August of 2008 and has been working with Nielsen clients to deliver actionable analytics and creative business solutions.