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Dave Curtin

Paradigm Talent Agency
Los Angeles, CA, USA
Dave Curtin sits at the intersection of licensing & pitching music concepts & Paradigm artists for Film, TV, & Commercials, Trailers, and Gaming opportunities + Music Branded Content executions for brands and agencies.

Currently serving as the Senior Vice President of Licensing and Branded Content for Paradigm Talent Agency. Paradigm boasts the biggest roster in music working with artists like Coldplay, Ed Sheeran, SIA, Halsey, Lorde, The Black Keys, Imagine Dragons, Shawn Mendes, etc.

Curtin spent 3 years matching consumer brands with music & artists - both frontline roster and classic catalog with the Studio Division at the Walt Disney Music Group before coming to Paradigm.

His extensive career has brought him to produce and license music for hundreds of commercials for major advertising agencies and brands all over the world. Curtin is involved in creating, developing, and executing 360-degree multi-faceted, integrated music marketing programs across vertical and digital media platforms and disciplines such as music integration, social media, and experiential.

Curtin connected celebrity musical artists and brands including LL Cool J for Gatorade, Kaskade for Budweiser, Diplo for Turkcell, and Donovan Frankenreiter for Hilton Hotels. Besides strategically developing partnerships with brands and ad agencies such as Toyota, Apple, Levi’s, Nokia, Bacardi, EA Sports, Crispin Porter Bogusky, Wieden + Kennedy, 72 & Sunny and TBWA\Chiat\Day. He has served as the mastermind behind successful projects with Hewlett-Packard for their “Picture Book” digital photography series with Goodby, Silverstein & Partners, Coors Light for “Rock ON” ads with DraftFCB, and Troy Bilt’s “Saturday After Saturday” integrated iTunes and Shazam campaign with agency Marcus Thomas.

Additionally, he has been part of the music business, generating tunes for television and film entertainment, brands and consumer goods, for over 15 years. Curtin is a seasoned speaker at music conference including SXSW, Billboard, Musexpo, and Canadian Music Week.

Curtin plans to further develop music branding strategies and new music initiatives as he recently developed a new music initiative with several fast-casual restaurant concepts (25-80 stores) and partnered on a multi-platform branded music program that discovers and fosters new music talent through several popular, complimentary digital and social media channels.