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Adam Gill

Toronto, ON, Canada
Adam Gill founded Embrace in 2001 while at University in Montreal by organizing parties. Since then Embrace has grown to become one North America’s leading independent live entertainment companies, producing more than 600 shows per year. Based in Toronto, Embrace owns and operates 5 venues including Toronto’s iconic Danforth Music Hall, Coda and the Velvet Underground. Festivals and tours produced by Embrace include Mad Decent Block Party, Bestival, TIME Festival, All Day I Dream, Electric Island, and more. Embrace also acts a marketing and sponsorship agency for brands including Red Bull, Smirnoff, Panasonic and more. Through 2+2, Embrace’s artist management company, Adam represents some of today’s hottest artists including Zeds Dead, Rezz, Lee Burridge, Keys N Krates, Grandtheft and more.