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Victoria Shepherd

Executive Director,
Connect Music Licensing (formerly AVLA)
Toronto, ON, Canada
As Executive Director of Connect Music Licensing, Victoria is responsible for overseeing day-to-day operations as well as ensuring successful implementation of the organization’s strategic goals. Victoria has spent her entire career in the music industry and is a passionate advocate of fair compensation for creators. She has completed her Certificate in Advanced Strategic Leadership from the University of Toronto School of Continuing Studies, where she was awarded the inaugural Larry Chester Award for Excellence in Strategic Leadership, and recently completed her M.B.A Essentials for Managers and Integrative Thinking programs at the Rotman School of Management. Victoria has lectured on collective licensing of music at both Osgoode and University of Toronto law schools.

About Connect Music Licensing
Connect Music Licensing administers licensing in Canada for the reproduction of sound recordings and reproduction and broadcast of music videos on behalf of copyright owners (usually, record companies). Connect Music Licensing ensures that rights holders receive compensation for use of their sound recordings and music videos. Connect Music Licensing’s over 1,800 members own or control the copyright in the vast majority of all sound recordings and music videos produced and/or distributed in Canada. Connect Music Licensing also distributes performance and private copying royalties to its members.