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Jim Norris

President of NWC, Canada, Publisher,
Canadian Musician Magazine
Niagara, ON, Canada
Jim Norris was born in Sudbury, Ontario, Canada.

Born to musical parents, he became heavily involved in music during high school, playing trumpet and then drums. He studied music at University of Toronto and then played professionally for 7 years, recording and touring with bands Taxi, Tote Family and Seadog.

In 1979, he launched Canadian Musician magazine in Toronto. Later that year, the newly formed company, Norris-Whitney Communications, launched Canadian Music Trade magazine. NWC published the printed programs for the Juno Awards, the Toronto Arts Awards, The Canadian Stage Band Festival, The CASBY Awards, the Canadian Country Music Awards and the Toronto Music Awards. In 1983, NWC published the 1st edition of Music Directory Canada. In the 1980s, NWC launched a distribution service, Music Books Plus, specializing in books, videos, software on music, pro audio and lighting.

In 1990 Norris-Whitney launched Professional Sound magazine and in 1997 launched Professional Lighting and Production magazine. The company also provides graphic design, printing, direct marketing, website development and promotion services.

He is currently on the Board of the Unison Benevolent Fund. He has been a long-time guest lecturer at Mohawk College’s music department and is currently teaching marketing at Metalworks Institute. He has conducted seminars on Advertising, the Internet, the Music Business, Self Promotion, Branding and database marketing at trade shows in Canada and the U.S.

  • Saturday, May 11th, 2019
  • Lower Concourse Lobby
    11:15AM - 4:45PM
    (5 hours 30 minutes)
    Sponsored by: