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Eric Lawrence

Co-Founder,
Coalition Music
Toronto, ON, Canada
@erictwtr
Eric Lawrence is the co-founder of the Artist Management and Independent Record Company Coalition Music, whose current client roster includes Our Lady Peace, Simple Plan, Finger Eleven, USS, Justin Nozuka and others. Started in 1991, the company has recently evolved to include Canada’s Music Incubator (CMI), a not-for-profit corporation, and the high school-focused registered charity, TEMPO (Through Education Music Provides Opportunity) under its roof. Within the renovated walls of a former convent in Toronto, Eric (and co-founder Rob Lanni) have built studios, rehearsal spaces, professional development and educational programs, and a performance space, in an effort to provide artists a place to create, learn and hone their skills. Canada’s Music Incubator provides professional development in two areas: Artist Entrepreneur and Tour & Tech. While TEMPO offers “The Music Business”, an accredited and free, high school course as a complement to traditional in-school music teaching by introducing students to the music business. Outside of these programs, space is available for producers, labels, music publishers, marketing services companies and songwriters for short or long-term rental that encourages collaboration and cross-pollination of ideas. With staff mentors and a vast network of music professionals, Coalition Music, CMI and TEMPO provide ongoing training and support for all avenues within the music industry.