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Eryk Rich

SVP, Music Director,
Deutsch LA
Eryk helped launch and build Deutsch LA’s music division, known today as Deutsch Music. As SVP, Music Director, he oversees all music initiatives for all agency’s LA clients including Target, VW, Taco Bell, Zillow, Hulu, Dr Pepper, Snapple, Canada Dry, Patagonia and Nintendo, to name a few. In his more than five years at the agency, Eryk has worked with some of music’s biggest artists such as Bruno Mars, Sia, Adele, Meghan Trainor, Charlie Puth, Queen, Simon and Garfunkel, The Beatles, Joe Cocker, Sam Smith, Bob Dylan, ELO, Dean Martin, Mark Ronson and many more.

Eryk continues to work closely with all creative teams across the agency to source, create, and negotiate music and talent across all brands. From in-house Zillow campaign writing camps to VW partnerships with Interscope records to Target Exclusive artists campaigns with some of today’s top artists, Eryk spearheads and guides the agency on all things music.