Joining in January 2016, Carter Armstrong is the Senior Vice President of Film & TV at peermusic. Based in the company's Los Angeles/Burbank office, Carter oversees the entire department in the United States as well as liaising with all 32 of peer's worldwide offices.

Carter also owns and runs Strong Music, providing creative and administrative music department support for clients such as VRWERX and NBCUniversal.

Previously, Carter was the Head of Music at Lionsgate Entertainment where he oversaw more than 20 films including La La Land, The Hunger Games: Mockingjay Part I, Divergent and Insurgent. Carter has also served as Senior Vice President, Music at Warner Bros. Pictures where he oversaw the music and negotiation for more than 70 Warner Brothers films including Argo, The Hangover series, Syriana, and Contagion.