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Adam Armit

Manager, Live Entertainment & Venue Marketing,
Air Canada Centre
Toronto, ON,
In his current role as Manager, Live Entertainment & Event Marketing at Maple Leaf Sports & Entertainment (MLSE), Adam oversees the marketing efforts for concerts and special events throughout some of Canada’s premier entertainment venues; Air Canada Centre, Ricoh Coliseum, and BMO Field. He also oversees the Ideation, strategic planning and execution of marketing plans for MLSE LIVE brand initiatives and digital platforms.
Adam began his career in entertainment industry over 10 years ago independently promoting concerts in central Canada as the President of Go Live Entertainment. His love for the industry grew as he produced concerts for many notable artists and continues to grow. Adam got his first taste of the business at a young age by building Northern Ontario’s largest DJ services company before spending years in the radio broadcasting business. During this time, he also spent 3 years as the Entertainment Director for one of North America’s largest fishing tournament festivals boasting a large entertainment schedule.
Adam most recently spent 5 years at SDI Marketing overseeing many of the entertainment initiatives for top tier clients. This spanned from negotiating and securing sponsorship agreements between major music festivals and clients as well as producing several large-scale concerts. This includes complete production of the Dew Tour AM Series, numerous concerts for Pepsi Pop Up as well as the Queens Plate for Woodbine Entertainment.