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Adam Armit

Manager, Live Entertainment & Venue Marketing,
Scotiabank Arena
Toronto, ON,
In his current role as Manager, Live Entertainment & Venue Marketing at Maple Leaf Sports & Entertainment (MLSE), Adam oversees the marketing efforts for concerts and special events throughout some of Canada’s premier entertainment venues; Scotiabank Arena, Coca-Cola Coliseum, and BMO Field. He also oversees the Ideation, strategic planning and execution of marketing plans for all venue brand initiatives and digital platforms.
Adam began his career in the entertainment industry over 10 years ago independently promoting concerts in central Canada as the President of Go Live Entertainment. Adam got his first taste of the business at a young age by building Northern Ontario’s largest DJ services company before spending years in the radio broadcasting business. During this time, he also spent 3 years as the Entertainment Director for one of North America’s largest fishing tournament festivals boasting a large entertainment schedule.
Adam most recently spent 5 years at a sport and experiential marketing agency, SDI Marketing developing and producing entertainment initiatives for Pepsi, Mountain Dew, Rogers and Woodbine Entertainment.