Riah is an entertainment marketer with a passion for building strategic marketing plans that connect brands with the live music space in Canada. Currently, she is a Manager in the Global Partnerships division at Maple Leaf Sports & Entertainment, where she specifically focuses on partnership development and strategy for Live Nation (the world’s largest music and live entertainment company). Riah is a graduate of Western University, where she obtained an Honours Specialization in Media, Information, and Technoculture with a Certificate in Professional Communication & Writing. Riah’s passion for strategy and marketing comes from four years of agency experience, where she focused specifically on 360 communications planning and execution for CPG powerhouse brands.