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Samantha O’Connor

A&R Consultant,
XL Recordings/New Gen
Toronto, Canada
Editor. A&R. Manager. One woman army. With nearly a decade of experience, Samantha O’Connor has secured her impact on the Toronto and global hip-hop industry with all three titles. From prominent local journalist supporting the Canadian rap scene to interviewing names like Kendrick Lamar, Pusha T and YG, Samantha has documented some of music’s most historic moments through publications like Exclaim Magazine and The 405. As an A&R, she works alongside XL Recordings – home to Adele, Radiohead and Sampha – as a pivotal player at the independent label’s newest imprint, New Gen. The multi-hyphenate also manages Toronto street hero, LocoCity.