Andrew Mitchley is the Chief Operating Officer of South Africa’s leading independent music company David Gresham Entertainment Group. The group specialises in artist development, marketing, distribution, international licensing, music publishing & neighbouring rights. Andrew is a Non-executive Director of both The Recording Industry Of South Africa and the South African Music Performing Rights Association. Andrew has a diploma in media where he majored in radio broadcasting, subsequently Andrew worked at the national broadcaster & has consulted to companies such as Virgin Mobile and The Department of arts and culture. Andrew has an unwavering passion for the merging of technology and music processes to unlock the true value of music works in anticipation of the 4th industrial revolution.