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David Alexander

Managing Director,
Sheer Publishing
Gauteng, South Africa
David Alexander is the Founder, Owner and Managing Director of Sheer Music Publishing (Pty) Ltd, the fastest growing independent music publishing company in Africa. Sheer Publishing represents African songs and songwriters for the world. Amongst their clients are; Lira, Kahn, Zahara, Mandoza, Eric Wainaina, Chris Chameleon, Suzanna Owiyo, D-Tone and Ntando. Sheer Publishing also represents international Publishers in Africa – some of their clients are Kobalt Music (One Republic, Paul McCartney, Lionel Ritchie), Mushroom Music (Kylie Minogue), Mute Song (Nick Cave), Budde Music (Alphaville), Songs Music Publishing (The Weeknd).

David founded Sheer Publishing back in 1996 to exploit a gap in the local Jazz scene. Today Sheer Publishing has a vast catalogue rich with diverse South African, African and International Chart music ideal for licensing purposes. Sheer Music Publishing offers the ultimate one stop solution for all deals and has music placements on movies such as District 9 and the Oscar winning Tsotsi and the Academy Award nominated Searching for Sugarman. Sheer Publishing has placed music on television shows such as Private Practice, Jacob’s Cross and Big Brother and has been instrumental in successful commercials such as Castle Light, Vodacom, MTN, Makro, Cadbury’s PS, Wimpy, Engen and Ackermans just to name a few.

Sheer Publishing is very active on the African Continent and David has travelled to many sub-Saharan countries in search of new clients. In addition to samro in South Africa Sheer Publishing is also a direct member of the collecting societies COSON in Nigeria and MCSK in Kenya and is still the only African publisher to pay global publishers for their works being played on radio in these countries.