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Alex Coleurs

Founder/Creative Director,
Primary Colors Presents
Brooklyn, NY, USA
Ten years ago Alex Coleurs founded Primary Colors Presents, a live event, promotion house, that has produced over 200 memorable parties in Toronto, New York and Baltimore. Pioneering a "blank canvas" promotional style, each event was placed in unique spaces, from art galleries to bomb shelters, to warehouses to unused hardware stores. Operating at the intersection between event planning, art exhibition and party promotion, Alex's keen ability to produce unforgettable moments has garnered national media attention. Moving away from traditional models and methods of talent buying, Alex Coleur's has developed a process of creating live music and party experiences in unorthodox locations and venues, while still maintaining the highest standards in sound, lighting design and production.