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Scott McNearney

Sponsors Chief,
SXSW-South by Southwest Conferences & Festivals
Austin, TX, USA
Scott McNearney is the head of sponsorship development, customized brand integration and high profile cross-conference marketing programs for the SXSW Music, Film and Interactive Conferences and Festivals. For more than 15 years, Mr. McNearney has successfully directed and shepherded hundreds of uniquely integrated brand programs at the SXSW Conferences and Festivals that have made lasting and undeniably positive impacts on the world’s forward most thinkers. Consistently and effectively connecting brands with the most influential cutting edge creative works in an authentic and mutually beneficial way has brought Mr. McNearney to the forefront of the creative brand development industry.

Brand concert events lead and developed with McNearney’s expertise include talent ranging from Jay-Z and Prince to Lady Gaga and Snoop Dogg. Tastefully developed brand supported interactive conference speaking engagements have included the likes of Lady Gaga, Henry Rollins (Black Flag, Henry Rollins band), Duff McKagan (Guns N Roses, Velvet Revolver and Loaded) and many more. Mr. McNearney has spearheaded collaborative film endeavor programs with Joseph Gordon-Levitt, Sean Lennon and more. Scott McNearney has a proven ability to connect the compelling elements of creative innovation with thoughtful brand inclusion, setting a new standard in authentic experiential brand marketing.

Prior to SXSW, Mr. McNearney successfully produced hundreds of branded events—for multiple major and emerging brands—with KBA Marketing based in Chicago. Mr.McNearney has more than two decades of proven experience in developmental, promotional, experiential and creative breakthrough work. Mr. McNearney’s ongoing creative evolution continues to place him at the front of the pack in the forward thinking marketing space.

About SXSW: The SXSW Music, Film and Interactive Conferences and Festivals are industry and media conferences that serve as the annual springboard for the creative industries on a national and global level. The SXSW family of events are the largest, most unique and influential industry and media events in the world. SXSW annually brings more than 80,000 of the worlds foremost thought leaders—and media/press dedicated to the music, film and digital technology industries—together each March for more than 5,500 individual events over the course of 10 days in Austin, Texas. More than 200,000 general consumers participate in SXSW each year participating in high profile end consumer focused entertainment events.