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Lance So

Associate Brand Manager,
Beam Suntory
Toronto, ON, Canada
Lance is one of Beam Suntory Canada's key marketing members, working with several key whisky brands including Jim Beam. In his role as Associate Brand Manager, Lance works on branding initiatives, product launches and promotions, and marketing programs for a variety of key targets, including Millennials. His insights into this generation help shape programs and messaging that resonate with this elusive consumer audience.

Lance holds a Honours Bachelor of Commerce, Finance from the DeGroote School of Business, McMaster University.