Lucie Lalumière is the Founder and Principal of Lalumiere Media, a Toronto-based consulting business specializing in digital media and emerging technologies.

Her passion for emerging technologies started over 20 years ago, when she worked on groundbreaking multimedia projects at Bell. Later on, she led innovative and award-winning teams in various strategic roles. Her executive positions include GM French Market at MediaLinx Sympatico, Executive Director New Media at Radio-Canada, VP & GM Interactive at Corus Entertainment – Television, and COO & GM of supersonic MINDS.

Lucie is a staunch advocate for the extended reality (XR: AR, VR, MR) as well as digital media sectors in Canada. She is also an advisor and mentor to entrepreneurs. Lucie serves on the boards of Interactive Ontario and the Haltech Innovation Centre, and is a former board director of the Bell Fund. She regularly contributes to industry-related events and advisory committees.

Lucie is the winner of the inaugural WIFT-T Digital Trailblazer Crystal Award (2015). She has a B.Sc. in Management Information Systems from Université de Sherbrooke, an MBA from McGill University completed at New York University (Interactive Telecommunications Program), and an Award of Achievement in Digital Analytics from the University of British Columbia and the Digital Analytics Association.