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Mark Dwyer

Director, Verbal Identity,
Toronto, ON, Canada
Mark has twenty odd years experience defining and executing brand expression.

He has written retail flyers. Commercials for Prime Ministers. Tray liners and TV campaigns for McDonald’s. His award-winning Foster’s Beer posters were pulled because one word offended one person. His Infiniti campaign won awards because of its two-word headline. He dropped a bowling ball on Richard Simmons’ head for a Simmons Mattresses commercial. He is a voice director and composer, having developed commercial soundtracks and branding mnemonics for UPS, RBC, CIBC, Kia, the Royal Canadian Mint, Budweiser and others. He scored a bad Canadian TV series and a pretty good Canadian movie. He brings this experience to his role at Interbrand, crafting brand stories, creating names, and developing voice and messaging guides for a range of clients from various sectors. He loves talking about Verbal Identity - particularly in Canada, where it’s not well understood or utilized. And, Mark named a toilet paper.

Client experience includes: McDonald’s Restaurants of Canada, Boston University School of Management, BMO, TD, Molson, British Airways, M&M Meat Shops, Vistek, Altana Pharmaceuticals, BASF, CCC, CDM Smith, Johnson & Johnson Pharmaceuticals, KPMG, Kruger, Petro-Canada, Scotiabank International, Suncor