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Darrick Li

Senior Account Manager,
comScore Media Metrix
Toronto, ON, Canada
Darrick Li has been a part of the comScore Canada team for 6 years. As a Senior Account Manager, Darrick works with some of the leading advertising agencies, publishers, and direct advertisers in the digital industry including Starcom MediaVest Group, Microsoft Canada, NHL Network, and Reader’s Digest. During his time at comScore, Darrick has become actively involved within the IAB Canada Mobile Committee, Ad Club’s Annual Internet Day, along with speaking engagements in some of the digital industry’s largest conferences across Canada. Darrick’s favourite genre of music is trance and is excited to be a part of Canadian Music Week for the second time.

comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. A preferred source of digital audience measurement, comScore offers a variety of on-demand software and custom services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital Business Analytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScore Census Network™ (CCN) captures trillions of digital interactions a month to power big data analytics on a global scale for its more than 2,000 clients.