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Dr. Nagendra Sethumadhavrao

Director Sales and Strategy,
Ignis Technologies
Bangalore, India
Dr. Nagendra S heads the Sales and Strategy of Media and Entertainment Group at Ignis. Nagendra’s primary responsibilities includes creating and executing innovative products and marketing strategies for Media and Entertainment Division at Ignis . Dr. Nagendra comes with over seven years of core experience in Product Innovation Assignments Prior to his engagement at Ignis, he worked on various consulting projects for international firms in designing and executing product strategies in the areas of emerging media, lifesciences,education and knowledge management. He has created numerous intellectual properties for firms based out of United States and Europe. Nagendra has also worked as a research fellow at a leading management and economic think tank in India in the areas of strategy assessment, formulation and evaluation. He written numerous papers and tutorials for conferences like European Association of Management of Technology (EUROMOT) and International Association of Management of Technology (IAMOT). Dr. Nagendra is also an Adjunct Professor for Strategy, Innovation & Entrepreneurship at Narsee Monjee Institute of Management Studies University, Visiting professor of Strategy at TAPMI India.


Nagendra is a PhD in Business Administration , his thesis has being on “Innovation Management as a Chaotic System in Organizations” from KIIT, Bhubaneshwar, India and a Bachelor of Engineering in Information Science & Engineering with Distinction from VTU, Karnataka, India

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