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Lou Plaia

Co-Founder, EVP Music Industry & Artist Relations,
ReverbNation
New York, NY, USA
@louplaia
Music industry veteran Lou Plaia co-founded ReverbNation in 2006. Since that time, ReverbNation has helped millions of emerging artists build their careers with its powerful career management and online marketing tools. These tools, combined with its rapidly growing A&R and Artist Development capabilities and broad industry relationships offer emerging Artists from around the world access to the global music industry. The company operates worldwide with customers on every continent and more than 10 million unique visitors come to ReverbNation.com every month.

Plaia dedicates most of his time brokering valuable opportunities for the 4 million artists on ReverbNation by connecting them to talent buyers, promoters, agents, managers, record labels, music supervisors, publications, radio stations, brands, recording studios, and other music industry professionals. Plaia recently created alliances with more than a dozen major and independent record labels whereby ReverbNation has become an A&R source for the labels. Plaia has also created partnerships in the live music space with Summerfest, Ernie Ball Stage at Warped Tour, The Sturgis Buffalo Chip Festival, Sunfest, Pepsi Southern Gulf Coast Jam and many other high profile events.

Prior to ReverbNation, Plaia worked 16 years at Atlantic Records of which the last 4 years were with Atlantic imprint Lava Records as the Head of Marketing & Artist Development, where he worked with Kid Rock, Trans-Siberian Orchestra, O.A.R., Simple Plan, Matchbox 20, George Carlin, Mike Stern and many others. Plaia was also responsible for negotiating partnerships with NASCAR, Schick and Disney.