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Kevin Campbell

Director, Brand Experience and Marketing,
Virgin Mobile Canada
Toronto, ON, Canada
Kevin Campbell joined Virgin Mobile Canada in 2010 and was tasked with bringing the brand to life through unique partnerships, sponsorships, and national events. His focus has been on identifying opportunities to match the Virgin Mobile brand including unique music experiences that Virgin Mobile Members and Member wannabes won’t forget. Kevin has piloted projects across all genres including title sponsorships of the Lady Gaga and Katy Perry tours and events with artists including Noel Gallagher, Brandon Flowers of The Killers among others. He has also led and initiated title sponsorships of large scale music festivals and venue title sponsorship deals all to drive exclusive benefits to Virgin Mobile Members showing why it’s truly “Better to be a Member.”

Prior to joining Virgin Mobile Canada, Kevin was Senior Director of Marketing at Live Nation Global Touring who regularly produce tours for U2, Lady Gaga and Madonna among others. He worked with local market affiliates to oversee and execute strategic marketing initiatives. Prior to Live Nation he worked at Sony Music as Director of Marketing driving strategy for Epic and Columbia Recording artists and Domestic artist development.