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Cat Spurway-Hepler

SVP, Strategy and Marketing,
King Of Prussia, PA, USA
As the Senior Vice President of Strategy and Marketing, Cat leads strategic business and client efforts that span digital marketing insights, product and partnership development, marketing, internal team development and strategic planning. Having been a marketer and business leader for close to 15 years, Cat has successfully positioned and brought to market businesses, products and campaigns generating millions in revenue. Key in architecting the strategy that positions PointRoll at the forefront of digital marketing services and delivery, Cat provides PointRoll and our clients with extensive knowledge of the digital marketing ecosystem and opportunities.


PointRoll, a Gannett Company, is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results.