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Mamie Coleman

VP, Music & Production,
Fox Broadcasting Company
Los Angeles, CA, USA
@illmeme
Mamie Coleman, Vice President of Music and Production at Fox Broadcasting Company, is one of the entertainment industry's most versatile executives. With experience in both television and music, Ms. Coleman plays an integral role in producing and developing innovative program launches, marketing strategies and image campaigns for broadcast television’s number one network by creating the unique "sound" of FOX marketing. She works closely with TV studios, production companies, major record labels, recording artists, and agents to secure talent and production materials for FOX’s award-winning on-air promotional campaigns.

With over 19 years in the television business, Mamie is a key diverse TV executive at FOX and has been groomed and promoted up the ranks throughout her tenure at the network. She oversees day-to-day production of, and negotiates and executes the music and talent licensing agreements for all of FOX’s primetime show marketing and promotions. She successfully courts artists and music executives to provide fresh, hip new music for the network’s season launch elements, including in-theater trailers, internet trailers and promotional compilation discs. Notably, Mamie pitched and negotiated deals for the fall launch campaign of FOX’s new hit competition series, “THE X FACTOR,” which included the song “Live and Let Die” by Guns n Roses, Katy Perry’s single, “Firework” as well as numerous songs for FOX’s powerhouse series, GLEE and AMERICAN IDOL.

Mamie’s most memorable music placement for the 2011 fall season so far has been for FOX’s epic new drama series, TERRA NOVA, executive produced by Steven Spielberg and Chernin Entertainment. Mamie co-produced with her FOX colleagues an original song, “Another Sun,” and music video by Grammy Award-winning artist, Michelle Branch for the launch of TERRA NOVA. This 2:40-minute music video showcases beautiful shots from TERRA NOVA’s premiere episode.

In 2005, Mamie Coleman was awarded with the News Corp Global Excellence Award, based on a poll in which her peers recognize News Corp employees for their career achievements. In December 2008, Mamie was selected by the National Urban League Magazine as one of the top 20 Hottest Influencers for 2008. In 2010, she was selected as one of the “2010 Billboard Women in Music” honorees, for which she was recognized as #22 of the top 30 most powerful women in the music industry. On October 2, 2011, Mamie was nominated as Imani’s “2011 Maximize Your Potential” honoree, which honors women who serve as strong role models for at-risk teens. In November 2011, the John Muir High School Alumni Association will present Mamie as one of the 2011 Inductees to the John Muir High School Hall of Fame. She will be inducted under the business category. Mamie also continues to give back to her community by her membership and participation with several non-profit organizations: The Alliance for Women in Media, Alpha Kappa Alpha Sorority Inc, Imani, NAACP, NABFEME, Sound Art Music and Women in Music.

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