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Russ Crupnick

NPD Group
Port Washington, NY, USA
Russ Crupnick founded NPD’s Entertainment business in 2000. Russ led the team that created NPD’s MusicWatch suite of services in 2000. He further developed the Entertainment practice by adding a concentration on home video, and expanded the focus again with tracking of consumer trends in entertainment, social networking, device usage and connectivity.

Between stints as the general manager of NPD Entertainment, Russ served as the senior entertainment industry analyst for The NPD Group, where he developed a national reputation for expertise in entertainment trends and provided executive-level guidance, and industry analysis to NPD’s clients, as well as expert media commentary.

Russ has appeared as a commentator for broadcast news outlets including CBS “Marketwatch”, Fox Business Channel, NPR and CNBC. He has been extensively quoted on industry trends in Fortune, The Wall Street Journal, The New York Times, Billboard, Video Business, and Variety and other leading business and trade publications. He is a regularly featured speaker at the National Association of Recording Merchandisers (NARM), Entertainment Merchants Association (EMA), Digital Media Wire, DisplaySearch and Home Media Retailing conferences.

Russ is Executive-In-Residence at the NYU Steinhardt Music Business Graduate Program. He is a 2009 alumnus of Nashville’s prestigious Leadership Music program.