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Almudena Heredero

Managing Director,
Followspot, S.L.
Madrid, Spain
Almudena Heredero is the founder of international arts consultancy Followspot. After 13 years in the Spanish Society of Authors and Publishers (SGAE), Almudena took the iniciative and created Followspot to promote Spanish music internationally and organise events which would bring together music professionals from all over the world. She is one of the creators of the highly successful music conference, the PrimaveraPro conference in Barcelona (part of the San Miguel Primavera Sound Festival) and organised the Contemporary Music Conference of Alicante 2010 and 2011. Also, she oversees the participation of Sounds from Spain in South by Southwest (SXSW), Canadian Music Week (CMW) and Womex .