TORONTO, ON – December 1 2017 – Canadian Music Week is pleased to announce the first round of mission participants for the 2018 FOCUS ON MEXICO. Every year CMW hosts missions from different countries as part of CMW’s International Trade Program. This mission marks the first-ever Official delegation from MEXICO to participate in a full trade program at Canadian Music Week.

The first round of mission participants from Mexico confirmed to date include:

  • Alfonso Muriedas – Nrmal Festival
  • Ariel Etbul – Ditto / Circuito Indio
  • Gonzalo Oliveros – Tape Music / 212 Music Festival
  • Gerardo (Gerry) Rosado – Intolerancia Records and Circuito Indio
  • Iñigo Villamil – Distrito Global
  • Lynn Fainchtein – Cassete
  • Maria Luisa Melendrez – Cultural Center (Guadalajara)
  • Sergio Arbelaez Ospina – FIMPRO Conference

CMW will provide a comprehensive music market report which will be available to the Canadian music industry at large, as well as CMW delegates, in advance of the mission.

Mexico is One of the World’s Top Growth Markets

The music market in Mexico is the 2nd largest in Latin America, increasing by 23.6% last year to a total revenue of US $133.5 million. It ranks 15th worldwide, according to the latest Global Music Report published by The International Federation of the Phonographic Industry

(IFPI), moving up from #17 in 2015. The phenomenal market growth is driven by streaming, which jumped 60.7% year over year, to US $71.4 million, and was responsible for the majority of industry revenue in Mexico in 2016 at 53.5% of the total. They rank #8 for synchronization, #14 for Digital, and #17 for Physical.  With a population of more than 120 million, Mexico creates a potential hotbed for live touring. Mexico is a cost-effective touring opportunity for export-ready artists looking to increase their audience and attract new fans.

The incoming mission is produced in partnership with the Canadian Association for the Advancement of Music and the Arts (CAAMA).

The FOCUS ON MEXICO is scheduled for Thursday, May 10, 2018 at The Sheraton Centre Hotel.  Activities include a panel on the Mexican music market, with panelists from Mexico also featured throughout CMW’s regular programming menu. There are opportunities for formal and informal networking. CMW’s International Marketplace will present a series of curated, targeted business-to-business (B2B) meetings between CMW delegates and the incoming Mexican delegates. The International Marketplace at CMW will host a VIP networking reception for the Mexican mission participants.

The FOCUS ON MEXICO takes place during The Canadian Music Week conference and festival, which runs May 7-13 and spans seven nights of performances, with 500 showcasing artists at 40+ live music venues in downtown Toronto.

Incoming Mission Participants to date:

ALFONSO MURIEDAS, Artistic Director – Festival Nrmal & NODO.TV

PROFILE:  Formerly part of the programming team in MUTEK MX Festival, Alfonso developed MUTEK_LAB, an initiative dedicated to academic interaction and knowledge exchange. OFFF México, a festival focused on the post-digital culture; Distrital Film Festival and All My Friends Music Festival in Tijuana are also part of his work as a producer. Alfonso has university studies in marketing and a Postgraduate Diploma in Music Business Management by the Universitat Pompeu Fabra of Barcelona during that period he was artistic coordinator in Mercat de Música Viva de Vic Festival.ergerg  | | TW/ amuriedas  | IG/ alfonsomuriedas


ARIEL H. ETBUL, Country Manager – Di++O Music  (Online Aggregator)

Ditto Music (stylized as DI++O) are an exciting, award winning, distribution and label services company for more than 150,000 artists 

worldwide to 160 digital music stores, including iTunes, Google Play, Amazon, VEVO, eMusic, Spotify, Beatport, Rhapsody. This award winning online music distribution service enables artists to release music online, set up a record label and keep 100% of royalties.

PROFILE: Specialist in Digital Music Monetization and Strategy.

Ontological Coach by ICP (Argentina) at 2001, Team Coaching (2012) & Advanced Tools for Coached by EEC (Escuela Europea de Coaching). 

As a Coach, Ariel has worked with big companies like Banco Santander and BBVA, family-owned companies, entrepreneurs & artists. Collaborating with EEC (Escuela Europea de Coaching) and Liderazgo y Compromiso (Spain).

For the last two years, thru Visión y Futuro, Ariel has presented at conferences, trainings and workshops for emerging artists in Mexico, Colombia, Argentina, Perú, Chile and Los Angeles (US).


IÑIGO VILLAMILL, CEO – Distrito Global (Festival Producer, Promoter: City Bahidora and Tropico Acapulco)

 PROFILE: Iñigo Villamil is co-founder and CEO of Distrito Global; an agency based on the CDMX specialized in the design and production of cultural events and collective experiences. From his position also serves as general director of the Carnaval de Bahidorá, an important independent festival of music, art and international culture. His main focus is on production design and executive production, his role as director has also allowed him extensive experience in the development of various tools and services relevant to the cultural environment, with emphasis on content design, public relations strategies and marketing strategies, building with it a network of high level professionals around the agency and its projects.


 LYNN FAINCHTEIN, Founder, Music Supervisor – Casete

PROFILE: Lynn Fainchtein is known for her work on The Revenant (2015), Birdman or (The Unexpected Virtue of Ignorance) (2014) and Babel (2006).

Lynn Fainchtein has taken her musical experience to an ample range of mediums, which include film, television, radio, journalism and recording. She has worked as producer and musical supervisor on numerous films. One of her long-standing contributions has been w

ith the acclaimed Mexican Film Director Alejandro González Iñarritu on all his films: Biutiful (nominated for the Academy Award), Babel, 21 Grams, and Amores Perros (nominated for the Academy Award). More recently the worldwide acclaimed Birdman and The Revenant.

In addition, Lynn has collaborated with Lee Daniels on his award winning film, Precious (Winner at The Sundance Film Festival). Among many other films, some she has musically supervised are: La Misma Luna, Sin Nombre, Miss Bala, as well as Maria Llena Eres de Gracia and Loveforever from Carlos Moreno both Sundance winners and official selections.

Lynn regularly collaborates with Canana Films, the production company founded by Gael Garcia Bernal and Diego Luna, where she has musically supervised all of their films, which include Abel, Déficit and Chavez, Lee Daniels on The Paperboy, Walter Salles with On the Road, both films participants of 2012 Cannes Film Festival.

Recently she supervised Patricia Riggen’s The 33, Luis Estrada’s La Dictadura Perfecta, Jerry Jameson’s Captive, Manolo Caro’s Amor de Mis Amores, as well as the HBO series Sr. Avila II and God Inc, among other projects including Cirque du Soleil’s new show Luzia. Currently she´s dedicated to both Netflix series: Ingobernable and Club de cuervos.

On the other hand, Lynn has done extensive work as a producer as well: Animated film El Santos VS la Tetona Mendoza in 2012, the musical documentary Hecho en México (2012) and documented the Mexican election process in 0.56% ¿Qué le pasó a México? (2010). She also produced ¿Y tú cuánto cuestas? In 2007 and coproduced Sueño in 2005.


GERRY ROSADO, Label Owner – Intolerancia Records

PROFILE:   Gerry has produced more than 130 records – mainly rock, jazz and world music – although he won a Latin Grammy in the category of classical music in 2016. He founded and is co-owner of the label Intolerancia Records. Recently he’s been working in a platform of touring in Mexico called Circuito Indio that in 2017, from May to Dec programmed 790 shows in small format (200 to 600 capacity venues) and this model intends to be a partial solution for new artist development and circulation.





GONZALO OLIVEROS, Radio Director, Festival Founder – Tape Music | 212 Music Festival

PROFILE: Gonzalo has spent more than fifteen years creating and producing radio. He started as part of the NRM creative team. He was the manager of XHSON FM and the general coordinator of La Cadena Radical. For almost a decade, he has been the musical programmer of Imagen and a collaborator of the program QUE TAL FERNANDA. For six years, he has been the general coordinator of RMX, the most successful alternative music concept in the country. Currently, in addition to his radio activities, he is the executive producer of the news section.




SERGIO ARBELAEZ OSPINA, Special Projects Coordinator and Manager; & Content Director – FIMPro Conference (La Feria Internacional de la Música)

PROFILE: Sergio Arbelaez Ospina graduated in Social Communication from the Pontificia Universidad Javeriana in Bogotá Master Certificate in Music Business at Berklee College of Music. He has more than 15 years of experience in cultural management. He split his time between Mexico and Colombia, working on the development and content management for cultural and musical projects. He works with Circulart in Medellin as International Advisor, with the University of Guadalajara as special projects Coordinator and Manager & Content director for FIMPRO (International Music Fair of Guadalajara).  Co-Founder of Tantaka Ideas and Culture, a consulting company.




For Canadian Music Week information, please contact:

Kayley Szanto – Communications Manager

T: 905-858-4747 E:


Live Music Industry Awards December 1, 2017 @ 11:22AM