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  • Canadian Live Music Association & Canadian Music Week

    2024 Live Music Industry Awards

    Tuesday, June 4, 2024
    Awards Show. 5:00PM -7:00PM
    Frontenac Ballroom (across from Westin Harbour Castle Hotel)

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    Soundrop Bets on Music as an Activity

    The notion that music fits certain activities continues to spread at digital music services. Soundrop, known best for its Spotify app, launched what it calls “theme rooms” Tuesday that allow listeners to choose music based on activities. This approach to music discovery was popularized by Songza and adopted by iHeartRadio earlier this year.

    Soundrop’s new themed rooms are Partying, Getting Romantic, Falling Asleep, Working, Relaxing and Working Out. The Working Room has been the most popular of the group with about 190 concurrent listeners Tuesday afternoon. Partying was the second-most popular with 59 listeners. Both figures are well behind the most popular genre rooms. Chill Out had over 900 listeners while Indie Wok, the hangout for lovers in indie rock, had over 600.

    Read the full story: Billboard