Paul Jacobs

Vice President, General Manager,
Jacobs Media

Southfield, MI, USA

Paul Jacobs is a leading radio consultant, specializing in digital and mobile, sales development, and research. He is the Vice President/General Manager of Jacobs Media, and has taken his years of experience in generating revenue for traditional radio and applied it to helping the growing client base of the company’s incredibly successful mobile apps division, jacAPPS.

In a career in broadcasting and consulting that spans over thirty years, Jacobs began his career on the sales side of the business, working at and running radio stations in Dallas and Detroit. In 1991, Jacobs joined his brothers Fred and Bill at Jacobs Media. The company provides consulting to many of the leading Classic Rock, Rock, and Alternative radio stations across America and Canada, and various public radio stations, NPR and PRI.

Paul is a frequent speaker at various conventions around the world, including the NAB/RAB Radio Show, Convergence, RAIN, Country Radio Seminar, ESOMAR in Berlin, Germany, the Momentum Christian Music Conference, and at public radio conferences including PRPD and PMDMC.

On the research side, Jacobs Media has conducted numerous groundbreaking research projects. In 2008, the company produced “The Bedroom Project,” an ethnographic study that examined the media and technology habits of young Americans. This video project exposed the immense cultural, generational, and technological changes that were just around the corner. This project was followed up with “Goin’ Mobile,” another ethnographic project that explored the impact of smartphones on Americans’ lives.

jacAPPS has emerged as one of the largest and most successful mobile app development companies in America. The company was founded in 2008 and has developed more than 750 apps worldwide. jacAPPS has broken out of the pack to become a leader because it has taken a strategic marketing approach to mobile app development, an approach that goes well beyond writing great software code.

jacAPPS, which was cited by Crain’s Detroit Business as the second largest app developer in Michigan, has produced mobile apps for iconic brands like C-SPAN, “Loveline With Dr. Drew Pinsky,” public radio’s “Car Talk,” as well as apps for festivals and events, television programs, lawyers, and many others.