Roy Laughlin

Founder / CEO,
3rd Screen Media / GAN Partner

Los Angeles, CA, USA

Roy is most known as the GM of KIIS FM for a decade+ in his 30s under Gannet, then Jacor & Clear Channel. Laughlin lead KIIS FM to the #1billing radio station in the US for 9 years and as Market Manager of the CCLA 8 stations, delivered record billing of $300mill annually. Laughlin optimized Rick Dees for a decade as well as hired Ryan Seacrest to team with his wife Ellen K to re-launch KIIS FM in February '04. KIIS FM returned to #1 in the Spring of 2005 as Laughlin exited to pursue station ownership.

Laughlin and his brother launched GAP Broadcasting in 2006 which purchased 52 stations from Clear Channel in Texas for $139M (GAP later merged into TownSquare Media). Laughlin continues as an equity partner in Rincon Broadcasting which he co-founded with Sr. Partner John Hearne through the purchase of the Santa Barbara Clear Channel Cluster in 2006. Laughlin also re-launched the Steve Harvey Radio Show in LA Radio while upgrading the signal at 93.5 KDAY / 93.5 KDAI. Laughlin brokered the sale of move-in Riverside signal 96.1 KWIE to Liberman Broadcasting in 2009 for $25M. Hearne and Laughlin later teamed again to purchase an additional FM move-in to the Riverside/San Bernardino market in 2010 (KQIE, Q104.7).

"Every winning new plan is a ‘team win’; however, there is also a key individual inside these new winning plans who initiates the innovation and takes the bullets of rejection early-on in the launch. Fortunately, I have had some strong team wins: from launching the 1st Major Market ALL Christmas format at KOST FM shortly after 9/11 - To the creation of the "Pay Your Bills" franchise – To the birthing of the single biggest one day concert in the US at the time with KIIS FM’s Wango Tango-Dodger Stadium (and later at the Rose Bowl) – To the introduction of a new ratings, revenue ‘alliance’ strategy for the CCLA cluster in Online Loyalty Marketing from M2O – To the business acumen of select radio talent and their global reach.
To be a #1 billing station, I’ve always found you must be innovative and ‘today’ in your marketing, rating and sales approach as advertisers and listeners are attracted to the recognized leaders. Today, alongside the innovative global track records of Bill Yde and Reg Johns, I’ve studied, met with dozens of thought leaders, advertisers, programmers, personalities, record producers and musicians to do my homework and am excited to be part of the team bringing radio a new platform for the direct gain of ratings and new revenue.
Undeniably, some of the hottest characteristics in marketing today are: GPS, Mobile App, On Demand – all and more to be found in the patented technology of AudioAlerts. (We take our phones with us everywhere – we simply sought to tie radio to this incredible new marketing platform).