Rob Farina

Executive Vice President, Content & Platforms,
Astral Media Inc.

Toronto, ON, Canada

As Executive Vice President, Content All Platforms for Astral Radio’s French and English stations. In his role as EVP Content, Rob is responsible for all programming, digital operations, marketing and promotions. Rob also oversees the operations of Orbyt Media, Canada’s largest syndicator of radio programming, services and digital content.

Prior to joining Astral Media, Rob was Vice President of Programming for CHUM Radio. He was responsible for the division’s national programming initiatives, license acquisitions, the creation of innovative new content and format platforms and for CHUM’s commitment to fostering new Canadian artists.

Rob has also acted in the past as Executive Producer of a variety of syndicated national shows including the Award-winning series Music Online with Marilyn Denis. Prior to joining Astral Media Inc., Rob was Vice President of Programming for CHUM Radio and has programmed radio stations in Toronto, Winnipeg and Ottawa for Rogers Communications.

Rob Farina has also served on the boards of the MAC VIVA GLAM Fashion Cares Event, Radio Starmaker Fund, FACTOR and CARAS. One of the country's most recognized programmers, Rob has been honoured as the Canadian Music Industry’s Program Director of the Year in 1999, 2000, 2002, 2003 and 2007. Rob has also been recognized by the International Broadcast Association, CMW, and the New York Festivals World Medal for his creative work.