Rob Farina

Senior Advisor,
iHeartRadio Canada

Toronto, ON, Canada

“I am elated to work with Randy, David, and the Bell Media team on the launch of the iHeartRadio platform here in Canada,” said Farina. “Our goal is to create an incredible national brand for consumers, one that is synonymous with well-curated formats and a diverse range of personalities in both official languages.”

Farina was Program Director for Toronto’s CHUM FM, then Vice-President of Programming for CHUM Radio, before joining Astral Media as Executive Vice-President, Content and Platforms. He moved to Los Angeles to launch Black Box, a music company that provides strategy, artist development, and digital marketing services. Most recently, Farina was the Vice-President Programming and Innovation for Rogers Media’s radio division, and also served on the Senior Content Council at Rogers.

Farina commences his advisory role effective May 1, 2016.