Lisa Eaton

Sr VP Member Engagement,
Numeris (formerly BBM)

Don Mills, ON, Canada

Lisa Eaton is Senior Vice-President, Member Engagement at Numeris, Canada's authoritative source for broadcast audio and video measurement. Leveraging 25 years of Industry experience, she provides executive leadership for the member services team at Numeris and plays a key role in developing and executing Numeris’ product and client solution strategies.

Prior to joining Numeris, Eaton was Managing Director of Nielsen Media Research in Canada where she was responsible for overseeing its advertising intelligence and custom analytical media services. She was also VP GM of Jupiter Media Metrix Canada. She spent her formative years at BBM and on the agency side of the business.
She has been an active participant in the Industry servicing as Chair of the Staying Tuned Research Conference (2012, 2013) and as former co-chair of the Canadian Advertising Research Foundation, BRC board member and IAB committee member.

Lisa is a graduate of the Business program at Ryerson University, majoring in Marketing Management. She has also completed executive management programs at Harvard University and Queen's School of Business.