Rahul Misra

Director, Automotive Sales Engineering Aha Radio,
Harman

Farmington Hills, MI, USA

Rahul Misra joined Harman in 2011 to help lead the distribution and implementation of the Harman Cloud Platform (HCP) into car infotainment systems around the world. He has helped HCP grow from one OEM integration to now over ten integrations globally making HCP the one true cloud platform available to all OEMS and Tier 1s. Rahul has a unique perspective on the telematics/infotainment market having worked across the value chain in his career including for an OEM, a Tier 1 infotainment hardware supplier, a wireless carrier, a mobile app startup, and leading systems integration /consulting firms.

For a number of years, he managed the infotainment portfolio for a leading luxury OEM and launched their telematics, XM/Sirius, advanced driver assistance systems, navigation, iPod integration, and Bluetooth products into the North American market. Rahul speaks on automotive and infotainment topics globally and is a member of the Society of Automotive Analysts (SAA) and Society of Automotive Engineers (SAE).

Areas of expertise
• Automotive
• Telematics and Infotainment (Connected Car)
• Business Development
• Sales Engineering and Architecture
• Management Consulting
• Strategy and Future Visioning


Speaking résumé
• Automotive and the Wireless Supply Chain – Jan 2010
• Cloud in the Car – CSC Leading Edge Forum – November 2011
• Cloud in the Car – Automotive World – Feb 2012
• Future of 4G in the car – Phil Magney chair – SAE Detroit – April 2012
• Future of Car Infotainment – Roger Lanctot chair – Freescale Forum – June 2012
• Future of Car Infotainment – SAE Brazil – August 2012
• Cloud in the Car – ASEI National Forum – October 2012
• Cloud in the Car – Hispanic IT Executive Committee – June 2013
• DASH, Connected Car Audiotainment Conference – October 2013

Key accomplishments
• Director Automotive and Manufacturing – Computer Sciences Corporation
• Director, Business Development T-Systems division of Deutsche Telekom
• Director, Infotainment Product Planning – leading luxury OEM
• Senior Manager – Ernst & Young LLP Management Consulting


Rahul’s points of view

“Automobile manufacturers (OEMs) have a tough challenge in providing the latest and greatest content from the Internet in their vehicles. OEMs have lifecycles measured in years for their vehicles where the Internet is changing weekly if not daily. They have recognized that the HCP platform is the right way to approach this challenge, by putting the intelligence in the cloud, HCP is able to update its Internet content without any work required by the OEM. They also appreciate the fact that HCP is easy to use and helps to minimize driver distraction concerns.”

About Aha Radio
Aha Radio is an interactive service of HARMAN International Industries that makes Web content as easy and safe to use as radio. Aha Radio uses the Aha Cloud Platform to turn Web content into personalized radio stations that consumers can listen to from anywhere – at home, on the go, or safely from the driver’s seat. There are over 2 million Aha-enabled vehicles on the road and Aha is working with more than 10 automotive manufacturers who represent more than 50 percent of all cars sold in the USA/Canada and up to 30 percent of cars in Europe. By the end of 2013, Aha will be offered in over 50 models of vehicles including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion, Subaru and Toyota. Aha is available in over 50 countries in North America, Europe, South Africa, South America and Australia through 47 mobile app stores and continues to work with automakers to deliver an "interactive 4th band of radio" experience. The Aha platform and service was started in 2008 in Silicon Valley by a group of Web and multimedia veterans, and was acquired by HARMAN in 2010. For more information, visit www.aharadio.com or find Aha on Facebook, Twitter and Instagram.

About HARMAN
HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the twelve months ended September 30, 2013. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. Please visit www.harman.com for more information.

Media buzz about Aha
Consumer Reports: “If you haven't heard of Aha radio, get used to hearing the name, especially if you're in the market for a new car.”
CNET: “One of the most successful services at CES 2013 would seem to be Aha, which added Porsche, Ford, and Chrysler as partners. Harman, Aha's parent company, boasts the service will be available in cars from more than 10 automakers.”
Extreme Tech: “Harman’s Aha streaming audio service picked up more support from automakers and may be approaching critical mass, so much so that it may be a must-provide app for all automakers.”
TIME: “What’s the best way to bring stuff from the web into the car? A bevy of companies are working on answers to that question. Aha, a startup that is now part of stereo giant Harman, has one of the most intriguing answers: Treat it like radio.”
The New York Times: “Faced With Endless Telematics Updates, Automakers Have Their Aha Moment”
Analyst Dominique Bonte: "When it comes to connected infotainment, Aha Mobile, acquired by Harman in September 2010, takes center stage."
Analyst Rob Enderle: Aha could be the future we are waiting for. This idea of moving my media experience, my entire media experience, with me wherever I go is very compelling… I think the Aha experience could revolutionize how we enjoy media and, if it catches on, I think it will obsolete most everything we have for media today.”
Car Audio & Electronics: “Aha Radio… this infotainment platform is the coolest car audio technology since, well, GPS navigation.”