Jenny Tsao

Mgr of Programming Services & Mktg Operations,
Arbitron, Inc.

Dallas, TX, USA

Jenny is the Manager of Programming Services at Arbitron, Inc. She works to develop new resources and insights for our programming customer base through the PPM and Diary data. Previously, she helped launch the Arbitron's Portable People Meter, an innovative multi-media audience measurement service. Even though she’s a long-time resident of Texas and lives in Austin, she’s a fan of CHR and Hot AC music and refuses to say “ya’ll.”

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. For more information, visitwww.arbitron.com.