Mike Rice

Owner,
RPM Promotion

Toronto, ON, Canada

Founded in 2013 by Mike Rice, RPMpromotion is a full-service, independent Canadian radio promotion company. Based in Toronto, Ontario, RPM services all of Canada, with satellite offices in Vancouver and Halifax. We are here to help independent and signed artists/bands reach their goals of expanding their fan base and awareness via radio and video promotion, and social media support. RPM takes on artists/bands that we respect and are genuinely passionate about. We promote with honesty and integrity, and with the listener in mind.

Mike is the leader and founder of RPMpromotion. His career began at 102.1 The Edge as a producer and valued member of the music department. Next, he joined Wind-up Records, a boutique record label based in New York, as the Canadian National Promotions Director. He represented acts such as Evanescence, Finger Eleven, Creed, Seether and more. Some of his accomplishments include an amazing 14 consecutive weeks at #1 on the Canadian Rock charts with Finger Eleven’s “Paralyzer”. In 2009, Mike helped launch WAX Records, a boutique record label in Toronto. He headed national radio promotions for such acts as Jesse Labelle, Elias and more. Shortly after, EMI Music Canada asked Mike to join their team in 2011 as Director of National Radio Promotions where he represented acts such as Katy Perry, Coldplay, David Guetta, Swedish House Mafia, Jane’s Addiction and more.

Struck by the entrepreneurial spirit, Mike began RPMpromotion in January 2013. Promoting tracks such as Head of the Herd’s #1 single “By This Time Tomorrow” and Serena Ryder’s anthems “Stompa” and “What I Wouldn’t Do”, RPM quickly emerged as a top Canadian radio promotion company.