Victor Caballero

VP/Operations for LDR Interactive,
LDR Interactive

Clevland, OH, USA
@victorcaballero

Victor Caballero has been developing music programming in the CHR, Rhythmic, Urban, and Spanish formats since 1995 with a track-record of success in San Antonio, Dallas, San Diego and Los Angeles. A pioneer in bi-lingual programming in the US, Caballero’s experience includes programming and on-air work at KXTN-FM/San Antonio, KRBV-FM/Dallas, KXOL-FM/Los Angeles, and a number of internationally syndicated shows with the Radio Express Network. During his time at Radio Express Victor also managed integrated social media and radio campaigns for Coca-Cola & Ford Motor Co. in Latin America and Africa. Caballero works with LDR affiliate stations to achieve ratings success using LDR software.

LDR is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 160 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 50 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at www.LDRinteractive.com.