Ken Benson

President, Research & Consulting,
SparkNet Research & Consulting

Portland, OR, USA
@kenbradio

Ken’s an award winning programming, research and marketing experience has led to work conducting research and developing strategies for radio and media clients throughout North America, Europe, Asia, the Middle East and Australia.

Among Ken’s accomplishments are building a multi-million-dollar global business as Sr. VP/International for Pinnacle Media Worldwide. While serving as Executive VP/Programming at Citadel Communications (now Cumulus Broadcasting), Ken directed programming strategy and marketing for more than 200 radio stations, having previously overseen 42 major market stations as Sr. VP for Chancellor (now part of Clear Channel Radio). Ken’s background also includes a term as VP/Music Programming for MTV, for which he developed the popular Total Request Live show.

Ken also served five years as Program Director at KKRZ (Z100)/Portland, Oregon, where he produced No. 1 ratings for the contemporary music station for eight consecutive quarters.

SparkNet is an international consultancy that specializes
in branded formats, programming and research for radio