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Clear Channel Becomes iHeartMedia

This is a major name change for a heritage radio company, but, as the press release indicates, it reflects the company’s belief that it’s become a “one-of-a-kind multi-platform media company” that has moved beyond just radio.  Chairman and CEO Bob Pittman states, “iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices.  We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices — and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises.

Read the full story: RadioInfo

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