Wednesday 09/09/2020
VIP Room
3:30PM - 4:20PM
(50 minutes)

Panel Discussion

Driving Listener Loyalty with Social Media: Effective Tools and Tactics

“Every second counts. Every person counts." Today’s reality: The audience is distracted. And we're so strapped for resources, it's becoming near impossible to fully embrace and capitalize off social media. The time we spend on social isn't always effective and efficient for the fans who interact (or want to interact) with us in order to resonate.
Radio must put a solid strategy in play with proven, winning tactics to create real impact for our stations, our advertising partners and the bottom line. The only way we become memorable and monetize social media in a meaningful way is to really focus on how our time & energy is spent in the social space. Every second counts. Every person counts. This expert panel will provide insights and direction on what works and what doesn’t work.
Chris Kelly
Evening Host
CKIS-FM (92.5) KISS 92.5
Toronto, Canada
Troy McCallum
CHBM Boom 973
Toronto, Canada