Wednesday 09/09/2020
Grand West
10:00AM - 10:50AM
(50 minutes)

Panel Discussion

Ratings & Research: Best Practices for a Better Product

The role of perceptual data versus behavioral data – how does it all fit in? Radio stations have been doing perceptual research much the same way for 40+ years now. And it's proven to be a powerful tool for stations to set strategy and monitor progress. Times have changed. After 10 years with PPM, it's clear that listener perceptions don't always line up with the behaviour measured by meters. And stations are facing more competitors than ever --- the battle is no longer station vs. station, but station vs. a wide array of audio alternatives. What is the role of perceptual research today? How do stations best use perceptual research to give them an edge in today's competitive landscape?