Thursday 05/09/2019
Sheraton A/B
3:00PM - 3:50PM
(50 minutes)

Panel Discussion

Power Of The Audio Signature: Create a Strong Radio (Audio) Brand with Imaging

It's one thing to have a great product or brand. It's another to have it indelibly etched in someone's brain because of a powerful audio presentation and definable signature.

Audio is a hidden but critically important part of the hardware and software we use every day. That's essentially how the sound signatures on our smartphones work. There's a distinct sound for a text, an email, and when a family member calls you.

Sound is how we identify content.

Gary “Vee” Vaynerchuk, marketer extraordinaire and former CMW keynote in an article called “The Rise Of Audio Branding,” writes “most companies haven't thought much about what their businesses sound like.”

And he concludes that in the coming years, success will be driven primarily by two things:

“Voice and brand.”

If that sounds like a description of a great radio station to you, we're on the same page. For radio programmers and marketers, the call to action is an obvious one. For an audio medium, connecting a listener with your radio brand via sound is a no-brainer. But most stations never even consider sonic branding.
As audio becomes an even more dominant source of information, entertainment, and the environment, setting your brand apart with a sound ID becomes even more important.

What's your station's audio signature?

We’ve assembled a team of experts comprised of the world’s top imaging producers, music composers, and audio data experts.

They will inspire and help you figure it out!

Sponsored by:
Orbyt Media
Fred Jacobs
Jacobs Media
Bingham Farms, USA
Adam Burgess
CEO and Co-Founder
Imaging Blueprint Ltd & Contraband Media
London, UK
Chris Nicoll
Creative Director
London, UK
Ron Tarrant
Director “RED”
ReelWorld Productions
Seattle, USA
Scott Simonelli
CEO & Co-Founder
New York City, USA
Tammy Cole
CFNY-FM (102.1 The Edge)
Toronto, Canada