Preparing For A Digital Future: What Is It and How Do I Get There?

This expert panel will discuss various aspects of what radio’s role in the digital audio space needs to be. Answering questions like…how do I maintain and maximize my over the air product and start building a new expanded content portfolio for the digital platform? How do I turn my mobile device into a multimedia content creation tool? How do I leverage the massive penetration of smart speakers for my radio station? Is podcasting a brand extension or a separate incremental sales and marketing undertaking? Allan Cross will navigate the search for answers accompanied by the cutting-edge players in digital audio.