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Panel Details
BACK TO THE AGENDA OVERVIEW
Friday 05/11/2018
Sheraton Hall A/B
2:40PM - 3:30PM
(50 minutes)



Workshop

Public Image, Unlimited: The Station-Message Workshop

Your station ID is like a Rorschach Test, a standard by which the very mention of your call letters should inspire a strong, positive image in listeners’ consciousness. In this workshop, we’ll bring station reps and image-makers together to run through the process of creating that identity and making it stick.
Moderator
Shawn Smith
Publisher, Broadcast Dialogue, President
Momentum Media Marketing
Vancouver, Canada
Panelists
Al Ford
National Format Director, Rogers Media
Rogers Broadcasting
Toronto, Canada
Sherri Drewe
PrD
CHDI (Sonic 102.9)
Edmonton, Canada
Trevor Shand
Sound Design/Production Director
Rogers Radio, Canada - KROQ FM, USA
Los Angeles, USA

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