BACK TO THE AGENDA OVERVIEW
Sheraton Hall A/B
10:10AM - 11:00AM
Inside vs. Outside Thinking: A New Paradigm For Radio
This session will show you how to succeed by viewing your station from “the outside,” the same perspective your listeners have. You will learn how listeners use radio to fulfill needs, how listener choose one station over the other and what factors impact those choices. It will also show you the traps that “inside thinkers”—those who view their stations from within the studio walls—often fall into so that you can avoid them in the future.
EVP, Snr Consultant