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Panel Details
BACK TO THE AGENDA OVERVIEW
Thursday 04/20/2017
Sheraton Hall A/B
10:10AM - 11:00AM
(50 minutes)



Presentation

Inside vs. Outside Thinking: A New Paradigm For Radio

This session will show you how to succeed by viewing your station from “the outside,” the same perspective your listeners have. You will learn how listeners use radio to fulfill needs, how listener choose one station over the other and what factors impact those choices. It will also show you the traps that “inside thinkers”—those who view their stations from within the studio walls—often fall into so that you can avoid them in the future.

Sponsored by:
Coleman Insights
Presenters
John Boyne
EVP, Snr Consultant
Coleman Insights
Morrisville, USA
Warren Kurtzman
President
Coleman Insights
Research Triangle Park, USA

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