Panel Details

GO BACK | 3 DAY MUSIC SUMMIT AGENDA OVERVIEW
Thursday 04/20/2017
Sheraton Hall C
10:10AM - 11:00AM
(50 minutes)



Presentation

Brand Partnerships That Sing: A Road Map to Creating Authentic Music Experiences

When it comes to creating emotional connections with consumers and building brand favorability, it's hard to beat music. Music fans are passionate, loyal, social and there are multiple opportunities to reach them through sponsorship activations. However, the most successful brands in this space (and music execs pitching these brands) understand that creating messaging and experiences that are authentic to both the brand and the environment is critical - and some of the most successful activations are coming from surprising new entrants who understand how to uncover opportunity and optimize engagement. Join moderator Matt Yazge Head of Brand Sponsorship at Nielsen Music and a panel of industry executives who have been at the forefront of some of the most exciting and effective live music sponsorships of the last year.

Sponsored by:
Nielsen
Moderator
Matthew Yazge
Head of Brand Sponsorship
Nielsen Music
Hollywood, USA
Panelists
Brian Flaman
Sr. Account Manager
Mosaic
Toronto, Canada
Kevin Goodman
Chief Entertainment Officer
Front Row Center Inc. Music & Entertainment Marketing
Toronto, Canada
Nick Farkas
VP, Concerts and Events
Evenko
Montreal, Canada