If the industry is doing something wrong – and let’s face it, it’s always doing something wrong – Bob Lefsetz is the one who’ll shout it out loud. The author of the e-mail newsletter, "The Lefsetz Letter" has been speaking his truth without apology for decades. Whether its making issue of a 99 cent Lady Gaga download fire-sale on Amazon, giving his opinion on revolutionary technology, or beckoning industry from around the world to chime-in on the latest topic, there is no question that Bob Lefsetz has a lot to say – and year after year CMW delegates flock to hear and see what he’ll say next.