Panel Details

BACK TO THE AGENDA OVERVIEW
Thursday 03/22/2012
Concert Hall
3:20PM - 4:10PM
(50 minutes)



Panel

Brands and Music in Partnership: Social Music Marketing

Converging trends in brand marketing, music and consumer engagement have led to the introduction of Social Music Marketing.

Today’s consumer brands are stepping in where the record labels left off in helping bands get discovered. Meanwhile, emerging music has proven to be an effective way to reach today’s young consumers who are demanding authenticity and want to engage in a dialogue with their favorite bands and brands.

This panel will take a closer look at these trends and case studies of Social Music Marketing at work.

Sponsored by:
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