Cable companies appeal to the CRTC for bandwidth caps on their competitors – who buy their bandwith from cable companies in the first place. Add Netflix and grey-area providers like Hulu, and the future of content production becomes fuzzy indeed. In this provocative lunch session, leaders in advertising, communications and marketing, talk about the future of media in the new digital landscape, and whether we can avoid the non-monetizing implosion that overtook the music industry.